PSU PRESS RELEASE
ICICI Bank to transform 100 villages into ICICI Digital Villages in 100 days
Mumbai: ICICI Bank has announced that it will transform 100 villages into ‘ICICI Digital Villages’ in as many days. These villages, which will be spread across the length and breadth of the country, will enable villagers to use digital channels for banking and payments transactions. There, villagers will be able to open bank accounts using Aadhar-based e-KYC and make cashless payments to retail stores through a unique SMS/USSD-based mobile solution.
Additionally, ICICI Bank in association with ICICI Foundation for Inclusive Growth (ICICI Foundation), the CSR arm of the ICICI Group, will impart vocational training to nearly 10,000 underprivileged villagers, especially women, to help them earn a sustainable livelihood. The bank will also extend credit facilities to the trained villagers in a bid to boost self-employment opportunities in the villages.
Ms. Chanda Kochhar, MD & CEO, ICICI Bank said, “ICICI Bank continues to be a catalyst to accelerate development in our country. We strongly feel that technology can play an important role in putting development on a fast lane. By leveraging technology, we converted Akodara in Gujarat from a village to India’s first digital village last year.
Its success motivates us to scale up the initiative a big way—we will now convert 100 villages across the country into digital villages. We will create a cashless ecosystem at these villages, provide vocational training to 10,000 villagers in first 100 days and offer them credit linkages so that the villagers can start their own business ventures.
I am confident that this large project will contribute significantly to the Hon’ble Prime Minister’s vision of a Digital India.”
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