PSU NEWS
IndianOil gives a brand identity to its 5 kg free trade cylinder
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New Delhi: IndianOil christened its 5 kg free trade LPG (FTL), Chhotu, and launched it in New Delhi today. In a small virtual ceremony, Mr. SM Vaidya, Chairman, IndianOil; along with Mr. Gurmeet Singh, Director (Marketing), IndianOil launched the newly christened Chhotu 5 kg cylinders, which have been made available pan-India. Mr. Shyam Bohra, Executive Director (Delhi State Office), presented Chhotu to few customers at M/s Singhla Batteries Inverter & Gases Equipments, Madanpur Khadar, New Delhi.
IndianOil’s 5 kg FTL cylinder, has been given a brand identity, with a relatable and endearing name Chhotu. This will enable a better brand recall by customers who will find it easier to now ask for the 5kg FTL cylinder by name.
This Indane variant was launched by IndianOil, keeping in mind the needs of specific segments including migrant labor with no current address proof, young professionals, and households with limited LPG consumption as well as for small commercial establishments in need of cooking gas. To obtain a cylinder, a customer merely needs to submit an ID proof copy. In addition, these cylinders are easy to carry & use. Minimal paperwork and the cylinder’s compact & safe design make it a viable option for all customers who need LPG at short notice.
The cylinders are available at various points of sale including IndianOil retail outlets, Indane distributorships, and department (Kirana) stores, and can be purchased from the customer’s preferred location.
Speaking on the occasion, Mr. SM Vaidya, Chairman, IndianOil, said, “Chhotu has redefined convenience – easily available without any paperwork, easy to handle & carry, and easy to refill. The product will now have a better recall and relatable identity among customers. Backed by stringent safety checks, Chhotu is perhaps your smartest acquisition in the kitchen,”
Mr. Gurmeet Singh, IndianOil’s Director (Marketing) said, “Chhotu is widely available across 695 districts in the country through a constantly expanding network for better access. The extensive network is backed by the augmented bottling capacities at our plants. In fact, the Corporation has sold nearly 52 lakh cylinders since its inception,”
About Indian Oil Corporation Limited:
With a 33,000-plus workforce, extensive refining, distribution & marketing infrastructure, and advanced R&D facilities, IndianOil has been providing energy access to millions of people across the length and breadth of the country through its ever-expanding network of customer touchpoints, currently numbering over 50,000. With a turnover of Rs. 5670 billion for fiscal 2019-20, IndianOil is one the largest and most trusted corporate brands in the Country, touching the lives of over a billion Indians.
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