BPCL, ISB Executive Education curated a programme

NEW DELHI- ISB Executive Education has partnered with Bharat Petroleum Corporation Limited (BPCL) to curate a programme titled "Building a Timeless Brand". The programme aimed to prepare next-generation brand leaders on concepts such as brand reputation and brand equity.

The programme was a rich blend of on-campus and digital learning, providing participants with a comprehensive understanding of the complexities of brand management. Brand advocates of BPCL who participated in this journey learnt how to align brand strategy and skills with organizational goals, thereby enhancing their ability to drive growth and profitability.

The "Building a Timeless Brand" programme concluded with an Action Learning Project (ALP), which enabled participants to apply their newly acquired skills to practical business challenges. The ALP was conducted under the mentorship of ISB faculty, who provided valuable feedback to the participants on their projects.

The programme was designed to equip participants with the knowledge, skills, and tools required to manage brands effectively in today's dynamic business environment. By combining on-campus and digital learning, the programme provided a unique and immersive learning experience that enabled participants to enhance their skills and gain practical insights into brand management.

ABOUT BPCL- 

Bharat Petroleum Corporation Limited (BPCL) is a state-owned oil and gas company in India. It was founded in 1952 and is headquartered in Mumbai. BPCL is engaged in refining, marketing and distribution of petroleum products such as petrol, diesel, LPG, aviation turbine fuel, lubricants, and chemicals. It has a vast network of retail outlets and operates refineries in Mumbai and Kochi. BPCL is also involved in the exploration and production of oil and gas. The company has been ranked 309th on the Fortune Global 500 list of the world's biggest corporations in 2020.

BPCL, a Maharatna PSU, aims to efficiently meet the energy needs of our nation with a combined refining capacity of over 40 MMT through refineries in Mumbai, Kochi, Numaligarh and Bina, which are strategically located.

One of the best in class & digitally enabled refineries with state-of-the-art technology, efficient operations and high standards of quality, safety, occupational health, environment protection and security.

Mumbai Refinery (MR) is a compact lube refinery located in the heart of Mumbai, can process 12 million tons of crude, with lowest SOx emission and lowest specific energy and water consumption in industry. Massive expansion and Upgradation of Kochi Refinery (KR) has catapulted its capacity to 15.5 MMTPA, making it the largest public sector refinery in the country. KR is in the verge of becoming an integrated refining and petrochemical complex with commissioning of ongoing petrochemical project, which is designed to produce niche petrochemicals.

MR and KR together achieved best ever capacity utilisation of over 100% consistently. Refineries are versatile and processed 96 different types of crudes from all six continents in the world.

Bharat Oman Refineries limited (BORL) a central India Refinery, is located at strategic location and acting as lifeline meeting the demand of markets in the northern region. It has integrated Hydrocracker and Diesel Treater facilities and also implemented modular process units which are first of its kind in India.