Mona Srivastava, BPCL speaks at Enterprise Innovation Summit 2022
She brought to the attention of the audience, how BPCL, acting ahead of the curve, made LPG refill booking simpler for both domestic & commercial customers, adopting an innovative digital payments mechanism.
Mona Srivastava, DGM, BPCL speaks at Enterprise Innovation Summit 2022
New Delhi: Mona Srivastava, Deputy General Manager, Brand, Digital & Social Media (LPG), was the speaker at the panel discussion on 'Planning for the unknown: CIO's Response to Shifting Paradigms?' at Enterprise Innovation Summit 2022, which was jointly held in three Indian cities last week.
Her co-panelists were Girish Koppar, GM IT, Wockhardt Hospitals, and Shreekanth Shivram, Sr Vice President, National Commodity & Derivatives Exchange.
She spoke on how COVID-19 played an important role in accelerating the digital shift that was already underway. Consumers and businesses alike have been pushed to adapt to digital channels much faster than anticipated, because of the circumstances of the pandemic. She brought to the attention of the audience, how BPCL, acting ahead of the curve, made LPG refill booking simpler for both domestic & commercial customers, adopting an innovative digital payments mechanism.
Some of these initiatives, which were the industry's first are listed below -
+ Digital Payment for Non-Internet Users, benefitting more than 4 Crore consumers of BharatGas in rural India, who do not have access to smartphones or the internet, could book their LPG cylinders and pay through ‘UPI 123PAY’.
+ LPG refill booking through just a miscall - a quick and novel way, isn't it?
+ Consumer can book refill through WhatsApp by typing either '1' or 'book' to a designated number, as it is one of the most commonly used apps, for the younger and older generation alike. Being there on this platform will bring us closer to our customers.
+ Tying up with e-commerce platforms, like Amazon.
She also shared that at the onset of the pandemic, we amended the internal processes to home-deliver four crore cylinders to Ujjawala customers.