SBI among the top to influence people for digital banking process

New Delhi: State bank of India influenced half of the million people far away with their digital banking process in the bank. As a part of the ‘GharSeBanking’ campaign, SBI reached over millions of people using the YONO app of SBI.

Thus, the result shows the increase in other app downloads as SBI joined hands with the social networking giant to launch the campaign during the coronavirus-induced lockdown.

The most effective way is to use social media and digital medium to encourage people to download the apps of SBI such as YONO, YONO Lite, SBI Quick, BHIM SBI Pay, and Online SBI is by leveraging conversational AI and conversational marketing.

A study says that people are adopting and embracing digital services and experiences very rapidly since the pandemic began. To provide daily banking needs SBI is going great on the path using physical distancing and shifting towards the digital solution. 

“Our customers share a close bond with us. They like to interact with us at the branches and this conversation plays an integral role in their overall banking experience. When COVID-19 disrupted their visits to our branches though we continued to remain open, we were very keen on ensuring that we create a similar conversational experience for our customers. More than half-a-million people have so far started conversations on Facebook Messenger as a part of the ‘GharSeBanking’ campaign resulting in a strong response to YONO and other app downloads," said Ravindra Pandey, Deputy Managing Director-Strategy and Chief Digital Officer, SBI.

 

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