New Delhi: This lockdown period is becoming so difficult for the people to survive without services like banking, knowing queries regarding loans and details about their life insurance policy and other services. In this time WhatsApp becoming the most used application to conversate between bank and customers, as there are 400 million users in India.
Earlier, when ICICI Bank launched the banking service on WhatsApp on, March 30 straight after four months on July 7 they announced that it reached over 10 lakh users which means customers are availing the services and encouraging it. Same HDFC has done previous year too and reached also 10 lakh users.
Keeping in mind with the current situation of COVID-19 pandemic and maintaining social distancing it is a great platform through which can be cope up with customers queries and other banking services which lead in reduction of SMS services, calls, customer services etc., which take longer time.
Abhijit Bose, head of WhatsApp India said, “During COVID, we realised that both businesses and customers were starved for engagements. Businesses could use the WhatsApp business app at least to route customer queries and keep the lights on.” Banks have certainly
been capitalising on the channel.
Posted Date : 10-07-20
Categories : BANK NEWS