Bharti Airtel, Bajaj Finance enter into strategic partnership for Largest Digital Platforms for Financial Services

The one-of-a-kind partnership brings together Airtel’s highly engaged customer base of 370 million, 12 lakh+ strong distribution network, and Bajaj Finance’s diversified suite of 27 product lines, and distribution heft of 5,000+ branches and 70,000 field agents.

Bharti Airtel, Bajaj Finance enter into strategic partnership for Largest Digital Platforms for Financial Services
Bharti Airtel, Bajaj Finance enter into strategic partnership for Largest Digital Platforms for Financial Services

Bharti Airtel, one of India’s largest telecom services providers, and Bajaj Finance, the country’s largest private-sector Non-Banking Financial Company (NBFC), announced a strategic partnership to create one of India’s largest digital platforms for financial services and transform last-mile delivery.

The one-of-a-kind partnership brings together Airtel’s highly engaged customer base of 370 million, 12 lakh+ strong distribution network, and Bajaj Finance’s diversified suite of 27 product lines, and distribution heft of 5,000+ branches and 70,000 field agents.

Airtel will initially offer Bajaj Finance’s retail financial products on its Airtel Thanks App for a seamless and secure customer experience, and later through its nationwide network of stores. The combined strength of the companies’ digital assets will enable Airtel and Bajaj Finance to significantly deepen the penetration of financial products and services.

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So far, two products of Bajaj Finance have been piloted on the Airtel Thanks App. By March, four products of Bajaj Finance will be available to customers on the Airtel Thanks App. These include a Gold Loan, a Business Loan, a co-branded Insta EMI Card, and a Personal Loan. Airtel will progressively offer close to 10 financial products of Bajaj Finance within this calendar year.

Airtel customers have the opportunity to apply for the Airtel-Bajaj Finserv Insta EMI card via the Airtel Thanks App and later through its nationwide network of stores. Airtel-Bajaj Finserv EMI card provides access to a range of offers available to Bajaj Finance customers.

Users will benefit from flexible EMI options and payment plans for purchasing various goods, including electronics, furniture, and groceries at over 1.5 lakh partner stores across more than 4,000 cities. Additionally, the co-branded card is applicable for e-commerce transactions on multiple platforms.

The Airtel Thanks App now also enables customers to secure a gold loan, empowering new-to credit customers to access finance and integrate with the formal financial system. As part of the partnership, both companies are committed to strong regulatory compliance, data privacy and security, and seamless customer service.

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