Gulf Oil and Mahindra Tractors Renew Multi-Year Partnership
Mumbai, February 20, 2026: Gulf Oil Lubricants India Ltd. (GOLIL), one of India's fastest-growing lubricant companies, and Mahindra & Mahindra Limited (Farm Equipment Business – Mahindra Tractors Division) have announced the strategic multi-year renewal of their partnership, reinforcing a collaboration that has spanned more than a decade.
The agreement was formalized by Mr. R. Veeraraghavan, Senior Vice President – SSU, Mahindra Farm Tractor Division, and Mr. Ravi Chawla, Managing Director & CEO, Gulf Oil Lubricants India Limited, at a ceremony held in Mumbai.
A Partnership Built on Trust and Innovation
The renewal reinforces a strategic alliance that began in 2011 with a co-branded initiative alongside Mahindra Automotive and expanded into the Tractors Division in 2014. Over the past 12 years, the partnership has evolved into one of Gulf Oil's most enduring OEM relationships, built on trust, reliable product performance, excellent service, and a shared focus on innovation and market growth.
The collaboration has been consistently strengthened through investments in digital initiatives, efficient supply chain management, and impactful joint marketing campaigns, delivering growth and value for all stakeholders.
Leadership Perspectives
Commenting on the renewal, Mr. Ravi Chawla, Managing Director & CEO, Gulf Oil Lubricants India Limited, said: "Our renewed partnership with Mahindra Tractors is a testament to the strength of our alliance and the shared values that drive it. In line with our long-term philosophy of partnership for growth, we have, over the past decade, consistently delivered reliable performance and service excellence, adding sustained value to Mahindra & Mahindra. This extension marks a new chapter where we continue to innovate, enhance services for channel partners, and create lasting value for Mahindra customers."
Significance of the Renewal
This multi-year renewal—the longest in the journey so far—reflects the deep trust and shared vision between the two organizations. It underscores a joint commitment to advancing technological innovation, strengthening supply chain efficiency, and elevating customer service excellence across Mahindra's tractor ecosystem.
With this agreement, Gulf Oil will hold the largest share of business for the duration of the partnership, further cementing its position as a preferred lubricant partner for one of India's leading tractor manufacturers.
About Gulf Oil Lubricants India Limited
Gulf Oil Lubricants India Limited (GOLIL), part of the Hinduja Group and Gulf Oil International, is a leading player in India's lubricant market offering a comprehensive product portfolio in automotive and industrial lubricants. The company has an extensive Pan India distribution network for B2C and tie-ups with over 50 OEMs, 1,000+ industrial, infrastructure, and institutional clients for B2B, and exports to over 25 countries.
Gulf Oil is also a leading manufacturer and marketer of the AdBlue product range, preferred by many automotive OEMs, and holds a top 5 share in the 2-wheeler battery replacement segment. In India, Gulf has robust manufacturing and R&D facilities in Silvassa and Ennore, Chennai. The brand embraces a forward-looking approach in mobility solutions with recent investments in Tirex Chargers (a DC fast charging company), Indra Technologies (a UK-based slow AC charger/mobility firm), and TechPerspect's brand Electreefi (an EV SaaS provider).
Globally, Gulf operates in over 100 countries across five continents, offering over 400 performance lubricants and associated products for all market segments. The brand's identity is fortified through associations with esteemed brand ambassadors such as Mahendra Singh Dhoni, Hardik Pandya, and Smriti Mandhana, and partnerships with IPL team Chennai Super Kings.
About Mahindra Tractors Division
Mahindra & Mahindra's Farm Equipment Business (Mahindra Tractors Division) is a global leader in tractor manufacturing, with a strong presence in the domestic and international markets. The division is committed to empowering farmers through innovative and reliable agricultural solutions.