Infosys, Formula E Launch AI-Powered Race Centre for Fans
Bengaluru, March 20, 2026: Infosys Limited has partnered with Formula E to launch an advanced AI-powered Race Centre, aimed at redefining the global motorsport fan experience through real-time insights and immersive digital engagement.
The new platform is powered by Infosys Topaz and represents a major step forward in integrating artificial intelligence into live sports ecosystems.
AI-Driven Innovation in Motorsports
The Race Centre is designed as a unified digital platform that delivers real-time race insights, interactive features, and AI-generated content. It combines race data, storytelling, and fan engagement tools into a single experience accessible throughout the racing season.
This initiative marks Infosys’ second year as the official digital innovation partner for Formula E, strengthening its role in transforming sports through technology.
Key Features of the Race Centre
The platform introduces several cutting-edge AI-powered capabilities:
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Generative AI Commentary Engine: Provides real-time, context-aware race narration
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Podium Predictions & Fan Voting: Allows fans to predict winners and vote for “Driver of the Race”
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PIT BOOST Tracking: Visualizes fast-charging pit stops and their impact on race outcomes
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Driver Event Tracker: Tracks overtakes, attack modes, and key race moments for individual drivers
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AI Data Processing: Handles over 1.5 million data points per race for dynamic insights and visualization
These features aim to make racing more accessible, interactive, and engaging for global audiences.
Enhancing Fan Engagement Globally
The Race Centre supports fans across the entire race lifecycle—from practice sessions and qualifying rounds to race day and post-race analysis.
By leveraging AI-driven storytelling and data visualization, the platform is expected to attract younger, digitally native audiences, aligning with Formula E’s strategy as one of the fastest-growing global sports.
Leadership Perspective
Jeff Dodds, CEO of Formula E, emphasized that technology plays a central role in shaping the future of sustainable motorsport. He noted that the Race Centre will bring fans closer to the action with deeper insights and more interactive experiences.
Sumit Virmani, Chief Marketing Officer at Infosys, highlighted that the platform demonstrates how AI can transform sports by delivering intelligent commentary, enhanced storytelling, and real-time engagement.
Driving the Future of Sustainable Motorsport
Formula E is the world’s first all-electric FIA World Championship and a net-zero carbon sport. The collaboration with Infosys underscores a shared vision of combining technology, sustainability, and innovation to shape the future of motorsport.
Conclusion
The launch of the AI-powered Race Centre by Infosys Limited and Formula E represents a major leap in sports technology. By integrating AI, real-time data, and immersive storytelling, the platform is set to redefine how fans experience racing worldwide.