TVS motor launched ‘TVS Raider’ motorcycle for Gen Z in Latin America
The new generation bike has been launched for Gen Z customers in Colombia, Guatemala, Honduras and Nicaragua.
Hosur: TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, today announced the launch of the feature-rich offering in the 125cc segment TVS Raider for the aspirational young customers across countries in Latin America (LATAM).
The distinctly young and sporty motorcycle comes with first-in-class features such as an LCD digital speedometer, 3V i-Touch Start, animalistic LED headlamp and first-in-segment under-seat storage. The new generation bike has been launched for Gen Z customers in Colombia, Guatemala, Honduras and Nicaragua.
Speaking on the occasion, Mr. R Dilip, President – International Business, TVS Motor Company, said, “LATAM is an important market for TVS Motor Company. Our products have always been well appreciated in this region. We are delighted to launch the 125cc TVS Raider across key markets like Colombia, Guatemala, Honduras and Nicaragua to delight the new-age customers.
We always focus on understanding local customer needs and offering them products across segments that boast best-in-class features and cutting-edge technology. I am certain that our young customers would admire the distinctive ride character of the TVS Raider.”
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