Tourism Ministry Signs Major MoUs with Netflix, MakeMyTrip to Globalise Indian Tourism

NEW DELHI: On the occasion of World Tourism Day 2025, the Ministry of Tourism (MoT) announced a major push to revitalize and globalize India's travel sector by formalizing strategic Memorandums of Understanding (MoUs) with seven leading industry players.

 

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The partnerships, spanning digital media, travel booking, and tour operations, aim to create a more enriching, responsive, and globally visible tourism ecosystem across India.

 

MoT Ropes in Digital Giants and Travel Aggregators

 

The Ministry signed MoUs with a diverse set of partners, leveraging both digital and traditional channels to achieve its objectives:

Partner	Industry Role	Key Focus under MoU
@netflix_in (Netflix India)	Global Streaming & Digital Content	Amplify the global promotion of India's destinations through storytelling and media.
@makemytrip, @easemytrip, @yatradotcom	Online Travel Aggregators (OTAs)	Enhance tourist feedback mechanisms and strengthen destination visibility through digital platforms.
@thomascookofficial (Thomas Cook), Holiday Travel Pvt Ltd	Traditional Tour Operators	Bolster Destination Management Organizations (DMOs) to improve ground operations and service quality.
Atithi Foundation	Hospitality & Industry Standards	Focused on developing supportive frameworks for the tourism sector.

 

 

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Strategy: From Digital Promotion to Ground Management

 

The partnerships are driven by a three-pronged strategy:

1. Global Visibility: The collaboration with Netflix is a crucial step to showcase India's rich cultural, historical, and natural heritage to an international audience, effectively turning India's diverse locations into global film sets and travel spots.

2. Responsive Travel: By integrating the feedback mechanisms of major OTAs like MakeMyTrip and EaseMyTrip, the Ministry aims to develop a travel environment that is highly responsive to the needs and preferences of tourists.

3. Strengthening DMOs: The MoUs with Thomas Cook and other operators will focus on providing expertise and resources to Destination Management Organizations, which are responsible for the on-ground planning, development, and coordination of local tourism services.

These agreements lay the critical groundwork for a more technologically advanced and consumer-focused tourism sector, paving the way for a more robust and responsive travel experience for both domestic and international visitors.

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