Visa partners with Federal Bank for better e-commerce

\Arvind Ronta, Head—Products, India & South Asia, Visa said, “With India poised to have 1.34 billion mobile connected devices by 2021, e-tailers will now be faced with the challenge of balancing elegant user experiences with superior transaction security.

 

Visa is delighted to partner with Federal Bank to deploy Visa Secure and further enhance the bank’s focus on customer-centric digital solutions that make online shopping experiences seamless. Visa Secure, built on EMVCo 3DS 2.0 protocol, makes e-commerce more secure while reducing customer friction at the point of purchase to the growing number of online shoppers.”

 

“With advancements in technology, customers now expect an unparalleled shopping experience without compromising on security. Through the roll-out of 3DS 2.0 with Visa and our technology partner, Wibmo, and our guiding principle of ‘Digital at the fore, human at the core’, we are confident that we will provide greater convenience and enriching experience to our bank customers when they pay online using Visa cards”, said Shalini Warrier, Chief Operating Officer, Federal Bank.

 

Merchants and issuers have started deployment of Visa Secure globally. Visa will continue to work with clients and partners in India to support EMV 3DS based solutions, with a focus on delivering better payment experiences.