State Bank of India partners with HCL Software to digitally transform customer engagement

HCL Software, the software business unit of HCL Tech, today announced that it has been selected by State Bank of India (SBI) for their MarTech solution as part of SBI’s digital transformation program.

State Bank of India partners with HCL Software to digitally transform customer engagement

As part of the five-year agreement, HCLSoftware will deploy the HCL Unica platform to enable SBI to digitally transform its customer interaction framework and provide hyper-personalized communication across the bank’s diverse digital marketing channels, while adhering to the Digital Personal Data Protection Act (DPDPA) and other stringent security requirements.

HCL Unica, with its advanced Customer Data Platform, AI capabilities and comprehensive campaign management tools, would leverage real-time data to significantly improve SBI’s ability to engage with its customers. It will help facilitate complex, multi-channel digital marketing campaigns, enhancing customer engagement precision and relevance.

Read Also : HPCL and Oil India sign MoU to explore energy sector

“The partnership underscores the strength of the innovative capabilities of HCL Software to deliver digital transformation at scale. We are proud that HCL Unica would enable one of the largest banking transformations in the world and help SBI deliver superior customer engagement and experience,” said Rajiv Shesh, Chief Revenue Officer, HCL Software.


Read Also : RBI launches three major initiatives

HCL Unica’s powerful Customer Data Platform will organize and aggregate SBI’s customer data from various touch points, creating a unified view that facilitates deeper insights and targeted marketing initiatives.

Read Also : Rail Vikas Nigam Limited emerges as the Lowest Bidder from North Central Railway