4 Tips to Streamline the Mobile App Onboarding Process
If you are facing a similar situation or want to prevent a similar situation from happening, then you need to optimize the onboarding process for your mobile app.
4 Tips to Streamline the Mobile App Onboarding Process
You might have just designed and launched a perfect mobile app that performs as intended and everything about the app is so good. You even did marketing the right way and your app has become popular among consumers but days after launching the app, you start to notice that the app has very few sign-ups or people who have installed the app aren’t using it anymore, meaning that user engagement is quite limited despite the initial success.
If you are facing a similar situation or want to prevent a similar situation from happening, then you need to optimize the onboarding process for your mobile app. Onboarding refers to the process of introducing new users to a mobile app and guiding them through its features and functionality. Consider onboarding like a virtual tour for your mobile app that helps users get started with the app.
After you have perfected app development, marketing, and launch, you need to streamline the onboarding process too because it can destroy all of your previous efforts. Let’s discuss a few tips that can help you to streamline the app onboarding process.
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Every time a user downloads an app, he or she wants to use the app as quickly as they can but if the onboarding process is a long one or there is a long, boring tutorial that users have to go through then it would certainly prevent users from using the app as quickly as they want to and also frustrate them. Think of yourself as an average user for a while and consider whether you would want to go through a long, boring tutorial about how to use the app or not.
Instead of extending the onboarding process and sticking to the decades-old technique of providing tutorials about how to use the app, adopt a minimalistic approach that involves providing basic information about the app and including prompts that pop up when the user moves through a specific section of the app for the first time. Not only will this streamline the entire onboarding process without overwhelming the user but will also help users in providing help wherever they need it.
Provide Directions to New Users
Providing directions to new users to get started with the app is important to spark their interest and get them to engage with the app. When a user installs a new app, then there is usually not much content in the app along with no specific preferences set, which can be underwhelming for a new user.
To make sure that people start to interact and engage with your app, provide them with directions to get started. Instagram is a great example of an app that provides new users with directions to get started. As soon as a new user signs up, the app prompts the user to upload a profile picture, connect with contacts, and even write a bio about themselves. These types of prompts can encourage new users to engage and get started with the app.
You can download Instagram for free from the Play Store and App Store or visit Appcafe to download the Instagram APK file.
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Sometimes an app can have a very long onboarding process because of the complex features and functions of the app and bombarding too much information at once users can drive them away. So to make sure that users don’t get bored or annoyed by the long onboarding process of your app, design app reminders and notifications in such a way that they motivate users to complete the onboarding process.
A good example of such reminders and notifications being used in the app onboarding process is when an app such as LinkedIn or Roblox uses a progress graph or percentage to remind users to complete their profile. You can download the APK file of Roblox here for free at AppCafe.
Removing The Need For Users to Provide Any Personal Information
Lastly, one of the important things that you need to do in order to streamline the onboarding process and get users to use your app for a long time is to remove the need for users to provide any personal information. Although this might not be a suitable option for apps that require personal information for the app to be functional, if personal information is not necessary for the app functionality, then consider removing the need to provide it.
The reason why you should do so is that people are usually hesitant to share their personal information with anyone and if a mobile app starts to ask about their personal information straight up, then users would be pushed to uninstall the app. So instead of asking too much from users, adopt a minimalistic approach and streamline the onboarding process.
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