Tata Motors and HPCL launches co-branded diesel exhaust fuel 'Genuine DEF'

Tata Motors, in collaboration with Maharatna Oil PSU, Hindustan Petroleum Corporation Limited (HPCL), launched a co-branded diesel exhaust fuel, 'Genuine DEF,' a company release said on Wednesday, March 5.

The Genuine DEF (Diesel Exhaust Fluid) fuel will be available across 23,000 fuel stations of the public sector oil marketing firm HPCL and more than 2,000 authorised outlets of auto major Tata Motors.

The high-quality DEF solution will enable enhanced vehicle performance, boost drivetrain efficiency, and increase the vehicle's lifespan. It will be produced in BIS-approved facilities that meet the highest industry standards.

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Speaking at the launch, Girish Wagh, Executive Director of Tata Motors, said, “This collaboration with HPCL marks another step forward in our commitment to provide innovative and sustainable solutions for the commercial vehicle industry. The introduction of our co-branded Genuine Diesel Exhaust Fluid ensures that Tata Motors customers can now access it even more easily across the country, and achieve optimal performance while complying with the highest environmental standards. We are delighted to partner with HPCL in offering a product that not only enhances vehicle efficiency but also contributes to making the environment cleaner, and the future greener.”

DEF, which is an essential component for modern BS6-compliant diesel vehicles, plays an important role in reducing harmful emissions by breaking down potentially harmful nitrogen oxides into safer and cleaner nitrogen and water, the release said. DEF usage will also ensure emission and environmental norms, it added.

"At HPCL, we are committed to driving innovation and sustainability in the mobility sector. Our partnership with Tata Motors for co-branded Diesel Exhaust Fluid (DEF) is a significant step toward reducing emissions and supporting cleaner transportation solutions. By leveraging our extensive distribution network of 23,000 plus retail outlets and Tata Motors’ technological expertise, we aim to provide customers with a high-quality, accessible, and eco-friendly solution that contributes to a greener future," Amit Garg, Director, Marketing, Hindustan Petroleum Corporation said.

HPCL is committed to innovation, sustainability, and customer-centric services, driving India’s energy transformation through initiatives in cleaner fuels, renewable energy, and digital advancements in fuel retailing, the release stated.