BANK NEWS
WhatsApp pushing up banks business during lockdown
New Delhi: This lockdown period is becoming so difficult for the people to survive without services like banking, knowing queries regarding loans and details about their life insurance policy and other services. In this time WhatsApp becoming the most used application to conversate between bank and customers, as there are 400 million users in India.
Earlier, when ICICI Bank launched the banking service on WhatsApp on, March 30 straight after four months on July 7 they announced that it reached over 10 lakh users which means customers are availing the services and encouraging it. Same HDFC has done previous year too and reached also 10 lakh users.
Keeping in mind with the current situation of COVID-19 pandemic and maintaining social distancing it is a great platform through which can be cope up with customers queries and other banking services which lead in reduction of SMS services, calls, customer services etc., which take longer time.
Abhijit Bose, head of WhatsApp India said, “During COVID, we realised that both businesses and customers were starved for engagements. Businesses could use the WhatsApp business app at least to route customer queries and keep the lights on.” Banks have certainly
been capitalising on the channel.
News Must Read
- SJVN CMD Geeta Kapur Inaugurates Construction Works at Sunni Dam Project in Himachal Pradesh
- PESB Selects R Veerabahu as Director (Finance) for Braithwaite & Co. Limited
- Grew Energy bags largest order of 200 MW Contract of SECI's Auction
- CPCL Reports 39% YoY Drop in Q4 Net Profit, Declares Rs 55 per Share Dividend
- SJVN Limited inaugurates India's first Multi-purpose Green Hydrogen Pilot Project
- KRDCL, RVNL JV emerges as the Lowest Bidder for Redevelopment of Thiruvananthapuram Central Railway Station
- REC Ltd. has incorporated subsidiary company BPTL
- Hon’ble Vice President of India Confers `Outstanding PSU of the Year’ Award on HAL
- BharatPe Launches India’s first All-in-One Payment Device
- NBCC registers historical Performance in FY2023-24