SCOPE Organised the SCOPE Corporate Communication Summit 2019 for Corporate Communication Executives of PSUs SCOPE NEWS

SCOPE Organised the SCOPE Corporate Communication Summit 2019


New Delhi: SCOPE organized the SCOPE Corporate Communication Summit 2019 on the theme of Corporate Communication in the Age of Disruptions – Innovative Solutions. Mr. Faggan Singh Kulaste, Minister of State for Steel inaugurated the SCOPE CC Summit in the presence of Mr. Sunil Kumar, CMD, MTNL & Member of SCOPE Executive Board, Mr. Satyendra Prakash, DG, BOC (DAVP), Dr. K.G. Suresh, former DG, IIMC, Mr. Ajit Kumar Jha, Editor, India Today Group, Ms. Sumita Dutta, ED (CA), SAIL, Mr. P.K. Sinha, Summit Director, SCOPE and other dignitaries. The Summit provided an opportunity to PSU Corp. Comm executives to understand transformation and seize the opportunity in to bring in innovative solutions to their communication plans.
While inaugurating the SCOPE CC Summit, Mr. Faggan Singh Kulaste, Hon’ble Minister of State for Steel said Corporate communication executives of public enterprises have to play a key role to change itself with the changing times.  It places significance on analysis of where we stand today in terms of competition and how we need to mould ourselves so as to achieve our vision and goal. He highly appreciated the public sector enterprises for making a significant contribution in the nation-building. He further stressed that we need to analyse that in the current global competitive environment, how can we further enhance its performance to strengthen our economy.
Hon’ble Minister said the country has outlined ambitious goals to reach to greater heights and to fulfil the same,  we need to make constant efforts, work together and need to connect with the common man.
Mr. Sunil Kumar, CMD, MTNL and Executive Board Member of SCOPE said that our perception amongst stakeholders is important and corporate communication gives an opportunity to put the perception in right perspective. The public sector is performing very well but we are not able to project in right manner.  He said that customers, employees, owners and partners are important stakeholders and corporate communication needs to have a proper system in place for proper communication.
Mr. Aman Agarwal, Director IIF in his address advised to embrace disruption and learn to live with it to be more empowered.  Today is the world of information and how to engulf information to make the right decision making is the need of hour.
Dr. Sharad Kohli, Founder Chairman, KCC Group highlighted the four factors which lead to disruption which are consolidation, using outdated technology, not being receptive to consumer feedback and not investing in research.    In this context, he gave successful notable examples of Wikipedia, LED etc.
Dr. K.G. Suresh, Emeritus Professor, Apeejay Institute of Mass Communication and Jagran Lakecity University, Bhopal, Former DG, IIMC  said that in the age of disruption, internet and social media, there is need to be constantly vigilant otherwise it may tarnish the reputation of the company.  In fact, this is not the age of information, rather it is the age of conversation. Hence, there is a need of dialogue and engagement with your stakeholders.
Mr. Ajit Kumar Jha, Editor, India Today Group said that all disruptions today are led by globalization.  Two foremost challenges we face are online media and automation in the labour market and how we respond to these is important.   He advised to invest in educating people and enhance the penetration of digital platform.
Mr. Satyendra Prakash, DG, BOC (ADVP), Government of India said as a corporate communication professional said how to build your brand. He appreciated the contribution of PSEs to the nation.
Mr. P.K. Sinha, Summit Director gave the overview of the programme and how the vision with which this theme of Summit was decided.   He informed that PSEs have contributed significantly so far and disruptions of technology and media landscape will lead to the next level of growth.  Ms. Sumita Dutta, ED (Corporate Affairs), SAIL and Chairperson, Summit Steering Committee proposed vote of thanks.

Posted Date :  02-08-19

Categories : SCOPE NEWS

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