PhonePe partners with eSewa & Hotel Association of Nepal Pokhara for UPI promotion

With prominent on-ground and digital branding, kiosks showing how to use digital payments, and other interactive activities PhonePe along with eSewa and HAN Pokhara will showcase the ease of UPI payments.

PhonePe partners with eSewa & Hotel Association of Nepal Pokhara for UPI promotion

New Delhi: PhonePe has announced that it has partnered with e-Sewa and the Hotel Association of Nepal (HAN) Pokhara to popularize UPI on the Fonepay Network, as a part of the Fewa New Year Festival which will be held from April 11-14th.

The New Year festival is not only very popular among citizens all over Nepal but also very popular among Indian tourists who visit the country and enjoy the festivities. 
 

 

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This year, in line with its vision of popularizing Digital payments via UPI, PhonePe will spearhead several activities during the Fewa New Year Festival. PhonePe will run on-ground activation aimed at raising awareness about digital payments among local merchants while demonstrating the convenience of digital payments for customers.

With prominent on-ground and digital branding, kiosks showing how to use digital payments, and other interactive activities PhonePe along with eSewa and HAN Pokhara will showcase the ease of UPI payments. Over 3,000 merchants will be part of the festival with over 100,000 visitors expected.

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Speaking on the partnership, Ritesh Pai, CEO International Payments, PhonePe, said, “We are excited to partner with eSewa and the Hoteliers Association of Nepal to help popularize   UPI as a part of the popular Fewa New Year Festival. Nepal attracts many Indian visitors annually who come to experience the music, food, and culture of this beautiful place. Our focus will be on creating merchant education and awareness to ensure the uptick of UPI on the Fonepay Network in Nepal. This partnership will revolutionize Nepal’s digital landscape, ensuring PhonePe customers can effortlessly conduct transactions at their convenience, regardless of location.’’

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