Mahindra XEV 9S, XUV 7XO Record 93,689 Bookings; Over ₹20,500 Crore in Value

New Delhi: Mahindra & Mahindra Ltd. reported a record 93,689 bookings for its newly launched SUVs — XEV 9S and XUV 7XO — as of 2 PM on January 14, 2026. The cumulative booking value exceeds ₹20,500 crore (ex-showroom price).

The milestone comes shortly after the launches of XEV 9S and XUV 7XO, for which bookings opened on November 27, 2025, and January 5, 2026, respectively.

Key Highlights:

• Total Bookings: 93,689 units across both models

• Booking Value: ₹20,500 crore+ (ex-showroom)

• Delivery Schedule:

  • XEV 9S: From Jan 26, 2026 (phased across dealerships)

  • XUV 7XO: Deliveries started from Jan 14, 2026

Company Comment:
Mahindra said the launch strengthens its leadership in India’s SUV segment, offering vehicles across electric, diesel, and petrol powertrains. The company emphasized its focus on manufacturing scale, product innovation, and meeting evolving customer preferences.

About Mahindra:
Founded in 1945, Mahindra Group operates in over 100 countries with 3,24,000 employees, and is a leader in utility SUVs, farm equipment, IT, and financial services. It is the world’s largest tractor company by volume and actively engages in renewable energy, logistics, hospitality, and real estate.