TVS Motor Company Expands into South Africa, Launches 7 High-Performance Models

TVS Motor Company (BSE: 532343, NSE: TVSMOTOR), a global leader in two- and three-wheeler manufacturing, has announced its strategic re-entry into the South African market. The company has partnered with The Nexus Collective, a specialized distributorship backed by the Bidvest Group Limited, South Africa’s largest automotive distributor, to drive this expansion.

Strategic Market Move

This expansion makes TVS the only two-wheeler brand in South Africa operating across multiple product segments simultaneously. The move aligns with TVS’s international growth strategy, where international business currently represents 25% of total sales, with Africa contributing over 50% of global operational revenue and nearly 70% of export unit volumes.

Peyman Kargar, President – International Business, said,
"South Africa is a strategically important market for TVS Motor Company. This partnership allows us to combine global engineering excellence with strong local execution. Our focus is on building a scalable distribution footprint and creating sustainable long-term value in South Africa’s mobility ecosystem."

Diverse Product Portfolio

Under the campaign theme “Ride the Future,” TVS is launching seven proven models to cater to daily commuting, leisure, delivery utility, and shared mobility:

Performance & Sport: TVS Apache RR 310, TVS Apache RTR 200
Commuter & Utility: TVS Raider 125, Trak 150, HLX 125 4G, HLX 150X
Urban Mobility: TVS NTORQ 125

Rahul Nayak, Continent Head – Africa, emphasized,
"Our immediate priority is strong retail expansion, seamless after-sales support, and consistent brand visibility to ensure a sustainable presence in South Africa."

About TVS Motor Company

TVS Motor Company, with four manufacturing facilities in India and Indonesia, has a 100-year legacy of producing high-quality, innovative, and sustainable vehicles. The company is the only two-wheeler manufacturer to win the prestigious Deming Prize. Its products consistently lead in J.D. Power IQS and APEAL surveys, and TVS has been ranked No.1 in the J.D. Power Customer Service Satisfaction Survey for four consecutive years.

TVS also owns Norton Motorcycles (UK) and has a leading position in e-mobility through subsidiaries Swiss E-Mobility Group (SEMG) and EGO Movement in Switzerland. The company operates in over 90 countries, aiming to deliver superior customer experiences globally.