Hindustan Petroleum Corporation Limited (HPCL) has been honoured with the Gold Award for “Best Integrated Digital Marketing Campaign” at the ACEF Awards 2026. The award recognises HPCL’s innovative HP Pay Fuel Fest campaign, which combined smart targeting, personalised communication, and seamless phygital experiences.
The campaign transformed everyday refuelling into an engaging rewards journey, successfully reactivating customers, boosting HP Pay adoption, and driving stronger consumer engagement. The initiative reflects HPCL’s commitment to customer-first digital innovation and marketing excellence.
Speaking on the achievement, HPCL highlighted that this recognition celebrates the company’s focus on creativity, technological innovation, and a seamless digital experience that connects physical and digital touchpoints for consumers.
The award-winning campaign reinforces HPCL’s leadership in leveraging digital platforms and marketing strategies to enhance customer experiences and drive adoption of digital payment solutions.