HMEL Enters Indian Fuel Retail Market with Launch of AI-Enabled New Age Energy Station
The first retail outlet is now open in Sector 108, Noida offering a comprehensive suite of conventional and alternative energy options, alongside a range of non-fuel retail services designed to redefine consumer experience.
August 12, 2025, Delhi: HPCL-Mittal Energy Limited (HMEL), one of India’s leading integrated energy companies, has entered the burgeoning Indian fuel retail business with the launch of a new generation of AI-enabled energy station. The first retail outlet is now open in Sector 108, Noida offering a comprehensive suite of conventional and alternative energy options, alongside a range of non-fuel retail services designed to redefine consumer experience. The company plans to roll out an extensive fleet of energy stations across the country in a year, creating a future-ready retail ecosystem that integrates traditional fuels like petrol and diesel with cleaner and greener alternatives such as Electric Vehicle (EV) charging, Compressed Natural Gas (CNG), free nitrogen and more.
“Our vision is to redefine the energy retail experience in India by introducing a technology-first, customer-centric model that caters to the evolving needs of Indian consumers,” said Mr. Prabh Das, MD&CEO, HMEL. “With sustainability and digital innovation at the core, our energy stations will provide not just fuel, but a seamless, value-added pit stop for both people and vehicles.”
Each energy station will also house modern convenience stores and retail outlets, subject to feasibility, offering customers a one-stop destination for everyday essentials, refreshments, and automotive services.
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Key Features of the New Energy Stations:
- AI-Powered Platform: Integrated artificial intelligence systems will enable personalized customer interactions, seamless payments, dynamic fuel pricing, and predictive maintenance.
- Omnichannel Experience: A unified digital interface for customers and dealers to ensure consistent, real-time engagement across all touchpoints.
- Sustainable Infrastructure: Incorporation of renewable energy sources and energy-efficient systems to reduce carbon footprint.
- Smart Dealer Enablement: AI-driven dealer management tools to enhance operational efficiency and ensure consistent service quality.
The initiative reflects HMEL’s commitment to supporting India’s energy transition while contributing to enhanced mobility infrastructure. HMEL invites enterprising individuals owning freehold land parcels to set up HMEL Energy Station, through a transparent and structured process and leverage this high-growth business opportunity.
With this move, HMEL aims to become a distinct player in India’s energy and mobility landscape by combining its global expertise with localized innovation.
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