TRAI with RBI and Banks launched Pilot project to solve issue of spam calls and messages

New Delhi, June 17, 2025: The Telecom Regulatory Authority of India (TRAI), in collaboration with the Reserve Bank of India, has launched a pioneering pilot project along with selected banks to solve the persistent issue of spam calls and messages.

The initiative aims to establish a robust digital consent management system under the Telecom Commercial Communications Customer Preference Regulations (TCCCPR), 2018, according to the press release.

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TRAI has observed a large number of consumer complaints against commercial communications from businesses claiming prior consent of consumer.

Most often, the consents are obtained through offline or unverifiable means using through misrepresentation, deception, or unauthorized data sharing. In order to solve this issue, TRAI has introduced a regulatory framework which needs businesses to acquire and register consumer consent digitally in a secure, interoperable registry maintained by Telecom Service Providers (TSPs).

The pilot project under a Regulatory Sandbox framework will prioritizes the banking sector due to the sensitivity of financial transactions and the prevalence of spam-related fraud.

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TRAI issued a directive notice to all TSPs on 13 June 2025, mandating their collaboration with banks to test the Consent Registration Function (CRF). This initiative will validate the operational, technical, and regulatory aspects of the system, paving the way for a nationwide rollout across various sectors.

TRAI’s efforts build on previous measures to curb spam, including enabling complaint registration against unregistered telemarketers (UTMs) without prior Do Not Disturb (DND) registration and disconnecting telecom resources misused for spamming.

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