Choosing The Top 10 PMS Services in India
Portfolio Management Services (PMS) have emerged as a preferred investment vehicle for high-net-worth individuals who want superior wealth creation backed by expertise and personalization. As more investors look beyond mutual funds, the PMS industry in India has grown rapidly, crossing significant AUM milestones in recent years. By understanding the top 10 PMS services in India, investors can make well-informed decisions tailored to their financial goals.
PMS providers today offer differentiated strategies across multi-cap, mid-cap, small-cap, thematic and quantitative approaches. The top 10 pms services in India list is often dominated by firms with a proven track record, transparent processes and data-driven methodologies.
What is PMS? Why Is It Popular in India?
Portfolio Management Services offer professionally managed equity or debt portfolios for investors seeking personalized wealth creation. PMS differs from mutual funds by offering:
- Higher flexibility
- Concentrated portfolios
- Active fund manager involvement
- Better transparency and customisation
India's PMS industry has crossed lakhs of crore AUM, showcasing the growing interest from affluent investors.
Comparison Table: Top PMS Providers in India
|
Rank |
PMS Provider |
Approx. AUM (₹ Cr) |
Popular Strategy |
|
1 |
Dezerv |
15,000+ |
Intelligent Multi-Asset PMS |
|
2 |
ASK Investment Managers |
₹30,000+ |
Indian Entrepreneur Portfolio |
|
3 |
Motilal Oswal PMS |
₹15,000 |
Value & Growth Strategy |
|
4 |
ICICI Prudential PMS |
₹72,930 |
Absolute Return Strategy |
|
5 |
Kotak PMS |
₹18,000 |
Small-Midcap Strategy |
|
6 |
Right Horizons PMS |
₹1,424.65 |
Flexi-Cap PMS |
|
7 |
Invesco PMS |
₹148,358 |
Growth-Focused PMS |
|
8 |
WhiteOak Capital PMS |
₹95,796 |
India Pioneers Strategy |
|
9 |
Alchemy PMS |
₹7,153.63 |
High-Growth PMS |
|
10 |
Abakkus Asset Manager |
₹32,542 |
Emerging Opportunities |
1. Dezerv PMS
The well-known brand Dezerv is changing the PMS industry with its data-driven multi-asset approach, sophisticated risk management and advanced research framework.
2. ASK PMS
ASK is known for its concentrated, quality-focused equity portfolios. Their flagship Entrepreneur Portfolio has consistently outperformed benchmarks.
3. Motilal Oswal PMS
Well known for the QGLP (Quality, Growth, Longevity, and Price) philosophy, Motilal Oswal PMS manages some of the most popular equity strategies.
4. ICICI Prudential PMS
A top choice for investors preferring stability and large-cap-oriented strategies.
5. Kotak PMS
Kotak's mid-cap and small-cap PMS offerings are among the strongest in volatility-adjusted returns.
6. Right Horizons PMS
A boutique PMS that delivers consistent flexi-cap strategies at accessible investment thresholds.
7. Invesco PMS
Best known for global-research-backed portfolio construction.
8. WhiteOak Capital PMS
Their strong equity research team and bottom-up investing approach make them a fast-rising PMS brand.
9. Alchemy PMS
Popular among aggressive investors targeting high-growth equity segments.
10. Abakkus PMS
Founded by renowned fund manager Sunil Singhania, Abakkus PMS has earned industry respect with strong small-cap and mid-cap alpha generation.
Why PMS Has Become a Preferred Route for Serious Investors
The rise of PMS in India isn't just about higher returns — it's about control, transparency, and alignment with investor goals. As equity markets mature and investors grow more sophisticated, many are shifting from traditional products like mutual funds to PMS for its tailored strategies and portfolio-level visibility.
In fact, India's PMS industry has grown rapidly, with assets under management (AUM) exceeding ₹6.5 lakh crore as of 2025, driven by demand from HNIs, family offices and even new-age entrepreneurs seeking personalised wealth solutions.
Top PMS firms like Dezerv, ASK, Motilal Oswal, and Abakkus offer:
- Specialised investment strategies: Including small-cap, multi-cap, and thematic portfolios.
- Customisation: Investors can choose concentration levels, sector focus, and risk preferences.
- Performance transparency: Real-time dashboards, periodic reviews and direct fund manager access in some cases.
- Tech-enabled execution: From onboarding to portfolio rebalancing, many PMS platforms are now digital-first.
As PMS regulations have matured and minimum ticket sizes remain fixed at ₹50 lakh (as per SEBI), the industry has become more structured, competitive and investor-friendly. It's no surprise that several PMS products have outperformed large-cap mutual funds, especially over longer timeframes.
PMS is no longer just a “premium” version of mutual funds — it's a distinct investment vehicle, offering institutional-quality management with personalisation that today's serious investors expect.
So, if you’re looking for alpha, clarity, and strategy-driven wealth creation, selecting from the top PMS services in India is one of the most intelligent financial decisions you can make today.
Conclusion: Which PMS Should You Choose?
Choosing the best PMS requires analyzing your goals, risk appetite and return expectations. Companies like Dezerv, ASK, Motilal Oswal, Kotak, WhiteOak and Abakkus offer robust performance. The “top 10 PMS services in India” list will continue to evolve, but evaluating track records, transparency and investment philosophy remains essential for selecting the right portfolio manager.