DVC Marks Participation in National PR Day 2026 Celebrations
Damodar Valley Corporation (DVC) participated in the National Public Relations Day 2026 celebrations organised by the **Public Relations Society of India (PRSI), Kolkata Chapter, held at THK Jain College.
The event brought together leaders from industry, public relations, and academia to discuss the evolving role of communication in public life.
Focus on PR as the Fifth Pillar of Democracy
A key highlight of the programme was the discussion on the theme “PR: The Fifth Pillar of Democracy”, which underscored how effective communication contributes to informed societies and transparent governance.
Eminent speaker Debasish Sen, Founder Director & CEO of New Bengal Consulting Pvt Ltd, shared insights on strategic communication and public engagement.
AI Transforming Public Relations
The deliberations also emphasized the growing role of Artificial Intelligence in Public Relations, highlighting its impact on:
- Data-driven communication strategies
- Faster and more efficient stakeholder engagement
- Transformation of traditional PR practices
DVC Strengthens PRSI Association
On this occasion, DVC also reaffirmed its association with PRSI as a Corporate Member, reinforcing its commitment to strengthening strategic communication and stakeholder engagement practices.
The participation reflects DVC’s focus on enhancing transparency, communication excellence, and modern PR capabilities within the public sector ecosystem.