NLCIL Organises Mass Cleaning Programme as a Flagship Event Of Swachhata Campaign 2025

The Swachhata Hi Seva campaign is being organised by NLCIL at Neyveli and all its subsidiary projects, from 16.09.2025 to 02.10.2025 under the Swachhata Mission envisioned by Hon’ble Prime Minister Shri Narendra Modi.

As part of this, today, on 25.09.2025, NLCIL organised a mammoth cleaning programme at Neyveli. A large number of enthusiastic NLCIL employees, workmen, Indcoserve and Contract workers, School children, teachers and stakeholders participated in the cleaning programme. 

The event was launched by Shri Prasanna Kumar Motupalli, CMD, NLCIL in the presence of Dr. Suresh Chandra Suman, Director (Mines) and Director (P&P AC), Shri. Samir Swarup, Director (HR), Shri. Venkatachalam M, Director (Power) and Thiru Appakannu Govindarajan, IPoS, Chief Vigilance Officer, NLCIL at 7.00 AM at the Central Bus Stand ground of Neyveli Township. Executive Directors, Senior officials of NLCIL, representatives of recognized trade unions, SC/ST Welfare Federations, OBC association, Graduate Engineers Association, Engineers Association, National Graduates Engineers Association and Women in Public Sectors (WIPS) also participated in the programme.

Shri Prasanna Kumar Motupalli, CMD, addressing the gathering, recalled that the Swachhata Mission which represented a transformative phase in India's sanitation narrative, was Initiated in 2017 by the Hon’ble Prime Minister. He reminded that the concept of Cleanliness (Swachhata) was espoused right from the ancient times in scriptures like the Mahabharata, Ramayana and the Bhagavat Gita. Mahatma Gandhi also valued Cleanliness above Independence, he recollected.

He expressed pride that NLCIL had been consistent in its efforts towards “Swachh India” which was reflected in the company winning the first prize among Coal PSUs for its Swachhata Campaign in the last two years. He expressed pride that NLCIL’s creative initiatives in sustainability fetched it the opportunity to install the "Jai Hind Chakra" - a scrap metal sculpture – under the concept of “Waste to Art” near the new Parliament House in New Delhi. He motivated the participants by appreciating their zeal in participating in the “Swachhotsav”, a veritable festival of cleanliness, which was the reason NLCIL was at the forefront of the campaign.

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Around 1000 students drawn from various schools, Scouts & Guides, Red Cross, Employees, CISF personnel, Indcoserve and Contract workmen participated in the mass cleanliness drive across various locations of Neyveli Township. Executives, workmen and Indcoserve & contract workers from Mines and Thermal Units simultaneously carried out cleaning activities across various locations in Neyveli. 

It may be recalled that the “Swachhata Hi Seva” campaign being conducted from 17.09.25 to 02.10.25 in NLC India Limited began on 17.09.2025 with a multitude of diverse activities like Blood Donation camp, Students’ nteraction with senior citizens, skill development training for underprivileged women, Mass tree plantation, training for aspiring youth and a rural sports meet.

The mass cleaning programme today across Neyveli township is another large scale event to promote the Swachhata Mission effectively. Pamphlets were also distributed to raise awareness about the segregation and disposal of biodegradable and non-biodegradable waste, as well as the ban on single-use plastic.

The programme provided a platform for community participation and providing the necessary impetus to the Swachh Bharat Mission and to spread the message of the importance of cleanliness in our daily lives.

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