SBI general insurance comes up with news logo and tagline

The logs define the SBIG’s future readiness with services to its customers consisting of traditionalist and modernists across India. The traditionalist customers are those who value trust, loyalty, value for money and integrity, whereas modernists look for flexibility and future readiness, said by SBI General Insurance.

 

"With the new brand identity, we are delighted that SBI General is reinventing, and while contributing in insuring the nation, it is taking forward our legacy of trust. We are sure with enhanced digital capabilities, it is better positioned to serve its patrons and continue to provide positive and better customer experience," Dinesh Kumar Khara, managing director, Global Banking & Subsidiaries, State Bank of India said.