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New Delhi, January 29, 2026:
Bharti Airtel on Thursday announced a landmark partnership with Adobe to provide free access to Adobe Express Premium to its entire customer base of over 360 million users across India, marking a global first in the telecom industry.
Under the partnership, all Airtel customers—including mobile, Wi-Fi and DTH users—will receive complimentary access to Adobe Express Premium, an AI-powered design and content creation tool valued at approximately ₹4,000, for a period of one year. The subscription can be availed through the Airtel Thanks App without any credit card requirement.
Adobe Express Premium enables users to quickly create professional-quality social media posts, marketing materials, short videos, presentations and more, regardless of prior design experience. The platform offers thousands of customizable templates, AI-powered features such as instant background removal, image generation, one-tap video editing, premium Adobe Stock assets, over 30,000 fonts, 100GB cloud storage, auto captions, instant resize tools and watermark-free exports.
Commenting on the partnership, Siddharth Sharma, CEO – Connected Homes and Director – Marketing, Bharti Airtel, said the initiative aims to democratize access to world-class creative tools. He noted that from students and small business owners to creators and professionals, Airtel customers will now be empowered to express themselves and innovate using cutting-edge AI technology.
David Wadhwani, President, Digital Media at Adobe, said the collaboration will help accelerate India’s fast-growing creator economy by enabling millions to easily produce standout content for careers, businesses and personal passions.
Adobe Express Premium will be available in English, Hindi, Tamil and Bengali, making advanced creative tools accessible to users in their preferred languages. The offering is expected to benefit a wide range of users including creators and influencers, students, consumers, entrepreneurs, marketers and small businesses by enabling faster, cost-effective and high-quality content creation.
Bharti Airtel said the partnership reinforces its commitment to delivering differentiated digital experiences while empowering India’s growing digital and creator ecosystem.