IndiaAI Partners with Prasar Bharati to Advance AI in Public Broadcasting
New Delhi: IndiaAI and Prasar Bharati have officially signed a Memorandum of Understanding (MoU) to harness the power of Artificial Intelligence (AI) for enhancing India’s public broadcasting ecosystem.
The collaboration aims to bring together cutting-edge technology and public service to strengthen accessibility, efficiency, and citizen engagement in India’s broadcasting network.
Key Highlights of the Collaboration
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For Prasar Bharati:
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Access to AI infrastructure, high-performance computing, and advanced analytics tools
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Expertise in machine learning and deep learning applications
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Automated transcription, multilingual subtitling, and content personalization to enhance accessibility and citizen outreach
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For IndiaAI:
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Access to curated and anonymized datasets from India’s largest public broadcaster
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Opportunity to test, validate, and co-develop indigenous AI models, tools, and large language models for real-world applications
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This partnership represents a synergy between technology, transparency, and public service, reinforcing India’s vision for inclusive, responsible, and indigenous AI solutions under #DigitalIndia and #ViksitBharat2047.
By combining Prasar Bharati’s extensive content ecosystem with IndiaAI’s AI capabilities, the collaboration is expected to drive innovation in media accessibility, content analytics, and AI-enabled broadcasting services, setting a benchmark for public service technology integration in India.
About IndiaAI:
IndiaAI is India’s national AI platform promoting research, innovation, and adoption of artificial intelligence across sectors, with a focus on inclusive, responsible, and sustainable AI solutions.
About Prasar Bharati:
Prasar Bharati is India’s largest public broadcasting agency, operating Doordarshan and All India Radio, dedicated to providing credible information, education, and entertainment to citizens nationwide.