RuPay Unveils Link it, Forget it Campaign at IPL 2024 to Promote RuPay Credit Card on UPI

RuPay is an associate partner for TATA IPL 2024 and the campaign will engage with the audience playfully demonstrating how linking RuPay credit cards to UPI eradicates the necessity of carrying a wallet.

RuPay Unveils Link it, Forget it Campaign at IPL 2024 to Promote RuPay Credit Card on UPI

National Payments Corporation of India (NPCI) unveils the ‘RuPay – Link it, Forget it’ campaign at the Indian Premier League (IPL). Conceptualized by DDB Mudra Group, the campaign aims at increasing awareness about RuPay Credit cards which can be linked to a UPI ID, thus directly enabling safe, and secure payments.

Commenting on the campaign, Ramesh Yadav, Chief Marketing Officer, NPCI, said, “RuPay's innovative offering of linking credit cards on UPI marks a transformative moment in the payments space, fundamentally altering how credit cards are perceived and used. Through the 'Link it, Forget it' campaign, RuPay is not just presenting a different payment method but also positioning itself as a simple yet essential go-to choice in the gamut of options available today. The novelty, and ease of use, coupled with a rewarding journey on every transaction are what sets the brand apart and make it more than just a credit card. This ingenious strategy signifies a remarkable shift in consumer payment behavior and highlights our unwavering commitment to enhancing convenience through technological advancements and expanding the accessibility of digital payments. So, link your RuPay credit cards to UPI and leave your bulky wallets at home.”

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Rahul Mathew CCO & Executive Director, DDB Mudra Group, said, “A credit card that works on UPI is not just a game-changer, but also behavior-changing. It lets you ditch your wallet and still enjoy all the benefits of a credit card. Through this campaign, we are urging people to break the habit of carrying cards and opt for RuPay instead. And told, through fun stories around forgetting to forget your wallet.” Customers can link RuPay credit cards with their preferred UPI apps including BHIM and enjoy the convenience of UPI alongside the benefits of credit cards. Simply ask for a RuPay credit card from your bank to enjoy seamless transactions with UPI.

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NPCI has created a robust payment and settlement infrastructure in the country. It has changed the way payments are made in India through a bouquet of retail payment products such as RuPay card, Immediate Payment Service (IMPS), Unified Payments Interface (UPI), Bharat Interface for Money (BHIM), Aadhaar Enabled Payment System (AePS), National Electronic Toll Collection (NETC) and Bharat BillPay.

NPCI is focused on bringing innovations in the retail payment systems through the use of technology and is relentlessly working to transform India into a digital economy. It is facilitating secure payment solutions with nationwide accessibility at minimal cost in furtherance of India’s aspiration to be a fully digital society. 

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